A marketing partner for early-stage startups

me, Ekaterina kharitonova (or katya)

4 years of experience · 0→1 scaling · Fintech · Web3 · Complex tech · User growth · Analytical · Brand visibility ·

Multi-channel ·

Cross-functional ·

High-quality content ·
Best practices

research · Journalist ·

Creative ·

4 years of experience · 0→1 scaling · Fintech · Digital Assets · Complex tech · Legal · Creative · Analytical · Brand visibility · Multi-channel · Cross-functional · Best practices research · Journalism background · High-quality content

Book an Intro Call

Services

Product Marketing

Brand positioning and messaging

Go-to-market strategies for your feature launches

Marketing funnels design

Content Strategy & Execution

SEO & GEO analytics + strategy
Content calendar frameworks for your project and C-level team, brand storytelling

Content execution: texts, images, videos, podcasts

Social media management and analytics: LinkedIn, Instagram, X, Discord, Telegram

Community Management & Growth

Scalable engagement frameworks for your socials

Ambassadors program design

Event / Activation Support

Strategic support for high-impact industry events and physical brand touchpoints

Key cases & numbers

$11.5M TVL on Microchain DEX through the Points Program

Building up: 0→200K installs & 120K community members in a year

"Early On Fuel" campaign: +70% of the yearly growth in three months

View the project

Check the results

Featured Work

"Incorporate a C-Corp in the US" Landing Page

A high-conversion landing page designed for Skala, an all-in-one legal platform for startups. Non-US residents ICP.

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"Register a Trademark in the US" Landing Page

A high-conversion landing page designed for Skala, an all-in-one legal platform for startups. Highly complex product.

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Live Content Feed

Long-form Article

Crypto regulation is messed up — here is why

A global look at how fast-moving, inconsistent regulation is colliding with borderless money.

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Long-form Article

>INTRODUCING_MICROCHAIN.exe

This text was the last step of the rebranding process. From Mira DEX to Microchain. From jungles to dinosaures, with a bit of coding involved.

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Long-form Article

What are Modular Blockchains?

An intro to a system that could be effective, cheap, secure, and scalable enough to ensure mass Web3 adoption.

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Long-form Article

Registered vs. Mailing vs. Principal Business Address: What Founders Need to Know

A clear breakdown of the three key business address types founders must understand before incorporating in the US.

Long-form Article

PhysicsX and King’s College Accelerate Cardiac Modelling with Physics-Informed AI

A test task I've completed! Physics-based ECG simulations are accurate but take hours. A new AI surrogate solver matches them at a fraction of the cost, paving the way for digital twins and atrial fibrillation diagnosis.

Long-form Article

Is the BOI Report Still Required in 2026? FinCEN’s Current Rules Explained

An up-to-date explainer on whether the Beneficial Ownership Information (BOI) report is still required in 2026, and what founders need to know about FinCEN’s latest rules.

Clients & Reviews

“Ekaterina is a true startup all-rounder who understands the product inside out. I appreciated how much structure she brought into the chaos of early-stage building.”

Eugene Virnik

Fuelet Wallet Founder

“I’ve been impressed by how organized and result-driven Katya's campaigns were, making it consistently easy to coordinate.”

Ruben Amar

Ecosystem Lead at Fuel Network

“Katya is a teammate with strong communication and creative skills and high motivation for self-growth. I'm grateful for our work together and would highly recommend her to any company.”

Dasha Petrova

Web3 Community Lead at Superdao

Read the original testimonials on LinkedIn.

Contact me

Phone

+44 7895 818334

kate.kharitonova00@gmail.com

https://www.linkedin.com/in/kate-khar/